The bicycle brand TENWAYS, supported by the Berlin agency Blackbird Berlin, organized a multi-week road show across several cities. Pop-up stands were set up in busy locations where visitors could test-ride the new bicycle range firsthand.

We joined the tour in Düsseldorf (two weeks) and Cologne (one week), enhancing the stands with a screen-printing station. At this workshop, managed by our team, visitors could choose from three exclusive designs created by an artist. Around 150 bags were freshly printed on-site each day—a personal keepsake and a strong brand item at the same time.

Over the course of three weeks, we were able to engage a large number of visitors and make the TENWAYS brand directly tangible through a versatile, hands-on activation.