For GLÜCK Marmelade, we collaborated on a brand activation across 200 supermarkets across Germany, mainly Edeka and Rewe. We designed two exclusive DIY kits—a candle-making set and a natural cosmetics set—using the brand’s marmelades as part of the craft. Each kit included all ingredients and a guidebook to make the experience easy and fun.

The DIY kits were part of a raffle activation and sent to more than 500 winners, extending the reach of the campaign far beyond the point of sale. This collaboration brought creativity to the forefront, giving customers a memorable, interactive way to engage with the brand.