At the e.l.f. Cosmetics pop-up showroom, we designed a DIY station that gave guests a memorable, on-brand experience. Guests painted and customized pocket mirrors, taking inspiration from the campaign’s colors and visuals.

The mirror concept perfectly complemented the makeup products while adding a personal, creative element to the event. By giving guests a chance to design their own keepsake, we transformed the showroom into an interactive experience that blended brand storytelling with playful self-expression.