For an exclusive e.l.f. Cosmetics event organized by BOLD, the iconic Bar1000 in Berlin set the stage for a glamorous evening with invited content creators and members of the press. Guests arrived in evening attire and enjoyed a diverse program featuring special performances such as a burlesque show.

As part of the event, The Makery curated a creative DIY station where guests could customize e.l.f. Cosmetics lipsticks with sparkling rhinestones. This personalization allowed attendees to get hands-on, express their creativity, and engage with the products in a playful way.

The activation added an interactive component to the event, bringing e.l.f. Cosmetics’ brand identity to life in a creative and memorable way.