For the Zalando Style Creator Day 2025, we designed and hosted an interactive workshop experience at the Stanley 1913 brand stand, welcoming over 150 creators from across Europe.

The activation invited guests to personalize their Stanley tumblers through custom engraving, plotting and charm DIY. Each station was thoughtfully curated to reflect Stanley’s heritage of durability and self-expression, while encouraging creativity, hands-on making, and personal storytelling.

Set within the energetic atmosphere of Zalando’s creator event, the workshops became a social hub — a space to connect, create, and leave with a one-of-a-kind object. The experience blended craftsmanship with playfulness, turning functional products into meaningful, personal keepsakes.